Oystershells are the oyster card wallets within which 10 million consumers house their Oyster cards.

Oystershells provide a compelling stand along marketing medium they also add greatly to an integrated media, outdoor, London Underground marketing campaign.

Oystershells can offer full design services, production in the UK and offshore, recycled material options, varied distribution platforms and full reporting for clients.

In addition to the London transport network, Oyster can also provide access to the national rail, regional and international markets.

Oystershells oyster card holders are available for businesses of any size and have additional uses including employee ID card holders, promotional mechanics, season ticket holders, memberships and loyalty schemes, data capture, to reward existing customers or to acquire new ones.

Over 10 Million Oyster cards issued.

Over 80% of all journeys use Oyster cards.

Over 3 million journeys are made across the underground network and buses every day, and from 2009 water taxis.

87% of the population notice outdoor advertising every week on the undergound.

64% of commuters say that they have bought or tried something as a result of seeing it on the underground.

Source: London Travel Report 2007

Targeting potential new customers with infrequent advertising or high intensity short duration campaigns can be high risk even in a good economic climate.

The strength of Oystershells oyster card wallets is that you get to market to your target consumer twice a day for weeks and months – with just a one-off investment.

Through compelling design and well thought out initiatives the retention of the holder can provide brand reinforcement as well as a sales tool e.g. Presenting the holder at the point of sale entitles you to a discount, registering your details online with the unique code in your holder enters you for a prize.

New consumers can be sought through the choice of designs and distribution. We can offer access to almost any market segment including students, young professionals, male/female, 40-60+ and by industry sector and lifestyle interests.

The longevity of the campaign frequency is further enhanced by the viral marketing opportunities the holder provides to friends and peers.

Good businesses are always looking for ways to reward their customers and to encourage them to spend more with them.

Creating Oystershells to give to existing customers encourages brand monogamy and provides daily buying reminders.

The effectiveness of the medium can be strengthened by the choice of interior content – ticket office, online store, opening hours, store finder, promotions, map etc

The holder itself  can house their Oystercard as well as a membership/store/loyalty card.

Daily brand reminders encourages interaction with your business, museum, institution and strengthens their connection to you.

In a tougher economic environment  some consumers look beyond brand loyalty for value alternatives. Nurturing your existing customers could give your business an advantage.

The Oyster card holder also provides marketing access to your customers friends and colleagues

The Oystershells team are professionals with the experience and understanding to provide the right solutions to meet your commercial and marketing objectives. A dedicated account handler is assigned to process your order and we offer a seamless design and production service both domestically and off shore for larger print runs.

Oystershells is the only company offering creative ticket and card holders to the mass market and therefore we understand better than anybody the following key pillars of success:

• Successful design in relation to consumer absorption
• Demographic profile of consumers
• Routes to market

We therefore offer a variety of distribution platforms and full reporting for clients. Contact us about your needs

Costs will vary depending upon the complexity of the brief and the size of the order you wish to place. For each client we would provide a bespoke plan and full costing based upon requirements. There is no minimum order and we are happy to work with small and large entities. Contact us about your needs